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We look forward to discovering new talents through this industry leading program.” - Stacey Walker King, Chief Brand Officer, MACROĪccording to the 2020 UCLA "Hollywood Diversity Report," Latinx representation made up only 5.3% of the share of the broadcast TV roles in the 2018-19 season, and only 4.6% of movie roles in 2019. As a company, we have had much success in championing storytellers and giving them a platform to tell their stories and build businesses.
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"Building on the success of our MACRO x TikTok for Black Creatives program, we are thrilled to again partner with TikTok to identify and develop the next generation of Latinx entertainers. In addition, together we'll create a grant for a select group of Latinx creators and music artists, helping to further their content creator careers.
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We're also reuniting with MACRO, the multiplatform media company that represents the voice and perspectives of Black people and persons of color, to advise on the selection of speakers, programming content, and professional and business-building opportunities for program participants. The 10-week program will focus on nurturing and developing 150 talented Latinx creators and music artists, aiming to further grow and develop an already thriving Latinx creative community on TikTok. Today, we're excited to announce " TikTok Latinx Creatives," a new incubator program that will invest in and support emerging Latinx creators and music artists on TikTok. We're driven to spotlight and support Latinx talent with a platform that amplifies their voices and a community that is moved by them. From el papá de TikTok, Vinny the Twister, to the falling backwards trend using "Bamboleo" by Gipsy Kings and the #TortillaTrend, Latinx digital entertainers are entertaining fans with their creations every day. Whether it's celebrating their culture, breaking down stereotypes, inspiring people to enjoy life through authentic content, or just creating relatable and funny clips, Latinx creators are making an impact across culture and entertainment. Oye, mi gente! On TikTok, la #FamiliaLatina is made up of users, creators, and artists who trace their roots back to Latin American countries from around the world.